Tag Archives: public relations

It’s Finally Here! Meet KateFinley.com …

25 Jan

Hi guys,

There is a ton of fun stuff happening right now and I wanted to share a couple highlights with you …

#1 Photos!

I had a super fun photo shoot for my website … Photo credit: the amazing Renata Ramsini

DSC00131-BW DSC00381-Color DSC00160-Color DSC00258-BW

#2 Website!

I wanted you to be the first to know … I’ve launched my business website!! Meet KateFinley.com

KateUpdates KateFinley.com

I’m not even going to tell you how long it took me to make this site, let’s just say I’ll probably never do that again (ha!) nonetheless here it is, check it out and let me know what you think.

~ Kate

My Secret Revealed: I’m Out of the Nest!

15 Jan

It’s time to let you in so that you can share in my joy. Are you ready? OK first, mark your calendars for January 25, 2013. You’ll see why in a minute …

If you’ve been with me since I said I had something so wonderful to tell you but just couldn’t yet, I’m sorry to keep you in suspense for so long. The truth is that everything wasn’t final until yesterday so I didn’t want to count my chickens before …well,  you know. But now, the time has come for the biggest announcement I have ever made on this blog. And you get to be a part of it.

If you’ve been reading my blog for even a week, you know that I like to share encouraging posts on occasion. Posts that are meant to inspire you to DREAM BIG, take chances and live life to the fullest. These posts are straight from my heart and often, they are meant to encourage myself, too.

For example, do you remember when I told you this?

Gasp.

Gasp.

Or how about this?

KateUpdates BraveOr the baby bird?

KateUpdates Baby Birds

Or this one?

69665125457804418_s6de0TGRRemember when I dared you to spread your wings and jump from the nest?

Well, this birdie just flew the coop.

This morning, I let my boss know that he should start looking for someone to replace me because I’m starting my own business. I’ll stay with them for a month or so to help them get someone to replace me but then I’m done and solely focused on my business. He was excited for me, prayed for me and it was all around a great meeting!

Today my life is forever changed. I’m taking the risk, I’m jumping from the nest …

I AM SO EXCITED!!!!!!

… and a little scared. But mostly excited 😉

I know this is my time.

I’ve been thinking about this for sometime and praying a lot, too. Doors have been opening left and right and it’s very clear to me that it is time to fly. And guess what? I am. 

On January 25, 2013 KateFinley.com will launch, offering Integrated Marketing and Public Relations Consulting services. (Public Relations, Media Relations, Social Media and Marketing)

Kate Finley KateFinley.comOH and guess what? I already have my first client.

More to come but thank you for being excited with me and sharing in the joy. I wish you the same!

What’s your BIG dream? Are you pursuing it? Are you about to leap from the nest?

~ Kate

Announcing Project Style Share! + Use Pinstagram to Simplify Pinterest Campaigns

18 Dec

pinstagram-instagram-pinterest

Note: This post was put together just as Instagram made a big announcement about how they use your photos. Be sure to read it.

Earlier this month, I was chatting with some friends on Facebook about the clothes we were wearing that day (yes, people actually do that) when I had an idea. What if  we created a board on Pinterest where we could share snapshots of our style every day for a designated period of time? We could even open the idea up to others so they could join in! I thought we could share pictures daily or as often as possible from New Year’s Eve throughout January. Fun idea, right?

I quickly announced the idea to my friends before thinking through all the details because I didn’t think it would be too challenging. I love using Pinterest so I’d just make a board where we could start accumulating pins. Well, this proved to be more difficult and time-intensive than I initially anticipated … Before getting into that, here’s the BIG IDEA:

Project Style Share
If you love clothes, style and accessories: Project Style Share is for you! It’s a fun way to connect with others by sharing ideas and highlighting your personal style. The rules are simple, take a photo of your attire or an accessory & share it on Instagram (Type: #projectstyleshare in the description so we can find it and pin it to our “Project Style Share” board on Pinterest) beginning New Year’s Eve through January 31st. Post a picture daily or as you’re able!

KateUpdates Project Style Share

Notice how I mentioned Instagram there? Well that’s because, as it turns out, Pinterest isn’t as easy to navigate as you’d think when it comes to hashtags and searching. At least, not for this sort of campaign. Here’s why:

  1. There isn’t a collaborative board option on Pinterest. Yes, they have secret boards but what about public boards? Sure, you can invite other pinners manually and grant them access to pin freely to your board if you follow them. However, if you’re trying to create a campaign that allows pinners to interact with each other on a central board, there isn’t really an uncomplicated option.
  2. Pinterest search is different. Whereas in Twitter and Instagram you can perform a search and find every mention of a particular hashtag or keyword, Pinterest ranks its pins and approaches search differently. Meaning, you can’t search by hashtags like #projectstyleshare and see everyone who used that hashtag. Instead, pin searches are ranked by how many times pines are repinned or liked. This poses a BIG problem when you want to find the content people are sharing or if they’re mentioning your brand by name.

So what did I do?

  • After my research, I decided to turn this into an Instagram campaign because utilizing hashtags is incredibly simple in comparison. Friends I’ve manually added to the Project Style Share pinboard can pin automatically and I’ll add others photos as I see them on Instagram.
  • However, there’s still problems with that option: Instagram doesn’t allow you to pin to Pinterest and vice versa.
  • Que Pinstagram. I’ll use this handy-dandy program to automagically pin from Instagram to my board:

KateUpdates Pinstagram

There you have it. As it stands, I think I found the best solution for this particular situation and I hope you gained some knowledge/ideas in the process. Know of an easier way to do this? Dish!

Also, please help spread the word about Project Style Share and consider participating beginning New Year’s Eve 😉

~ Kate